I.
TEACHING EXPERIENCE:
UNIVERSITY OF
II.
EDUCATION:
FLORIDA
INSTITUTE OF TECHNOLOGY
Melbourne, FL
2005
Completed 15 additional credit
hours in Marketing Courses
FLORIDA
INSTITUTE OF TECHNOLOGY
Melbourne, FL
2001
Master of Science in Management
UNIVERSITY
OF
III.
PRIOR EXPERIENCE (NOT IN
EDUCATION)
Driven2, Inc.
♦ Secured country music entertainers for country music concert, a fund raising event for a non-profit organization.
♦ Developed and executed marketing strategy for event.
♦ Contracted with staging, lighting and sound companies for concert.
♦ Oversaw all operations on the day of event.
4Cit TECHNOLOGIES, INC.
♦ Designed content and user interface (Internet screens) for software product.
♦ Wrote specifications for development of database.
♦ Developed marketing and sales strategy by doing a competitive analysis of
software companies in the emergency management space, obtained strategic
partners and obtained newspaper publicity for company.
♦ Hired programmer and system analyst and oversaw product development.
♦ Wrote Users manual.
RECALL
SYSTEMS, INC.
♦ Highest sales producer in company. Assisted customer (TPA) in sales
presentation to a prospective client that resulted in $2,000,000 contract for TPA.
♦ Oversaw company operations, including programming staff, creating a plan
for the company to deliver the software product to customers on timely basis.
♦ Developed and executed a sales and marketing strategy that doubled the
company’s revenue in one year.
♦ Developed customer relations department and improved customer relations.
♦ Designed material to increase client usage of Internet application.
♦ Developed training material and training seminar for Users.
e-HEALTH CLAIM, INC.
♦ Developed marketing and sales materials and closed 80% of sales
♦ Developed software’s User interface (Internet screens).
♦ Secured marketing agreement with major software vendor to sell to their customer base and secured contracts with strategic partners.
♦ Developed creative methods to inform Human Resource staff and employees of the Internet services and how to use them: a challenge as the Internet product was not used by the purchaser but by their clients (self-insured employers and employees). Use of the product would give the TPA a competitive advantage in the marketplace.
♦ Designed space, interiors, and marketing strategy
for innovative combined OB/GYN and Pediatric clinic (one-stop-shop) in
strip mall which became a showplace for
♦ Successful marketing campaign added $500K in revenue
♦ Merged 5 individual physician practices, overseeing construction, recruitment and training of staff and all operations. Smooth operations praised by physicians within 2 months of merger.
♦ Turned around 3 clinical residency sites with $5 million budget and increased revenue by 30%.
♦ Developed operational processes and teams that successfully turn around a the problematic department with a 9 month filing backlog to 3 days.
♦ Reduced inpatient accounts receivable billing from 28 days to 13 days and outpatient accounts receivable from 18 days to 4 days.
♦ Successfully passed a Joint Commission on Accreditation survey, a national accrediting agency for healthcare facilities.
♦ Turned around 4 problematic departments: Health Information Management, Transcription, Social Service and Utilization
♦ Created the first multidisciplinary team in the country to maximize decrease length of stay and maximize reimbursement by integrating the departments of Health Information Management, Social Service and Utilization Review. The results were so outstanding that the concept was copied by hospitals throughout the country.
♦ Responsible for interior design of new hospital building.
♦ Designed, planned and purchased all furnishings and interior/exterior signage.
♦ Designed layout of proposed outpatient diagnostic facility.
♦ Praised by Joint Commission on Accreditation surveyor as “having the best medical record department of any hospital surveyed.”
DELTA GAMMA
SORORITY –
PONTOTOC
HEALTH SERVICES, INC.
♦ Responsible for financial turnaround of hospital from an unprofitable status to
one that became profitable.
♦ Integrated the operations of the four departments to improve billing accuracy,
decrease length of stay and dramatically lower days in accounts receivable.
♦ Instituted an in house collection system and admission accuracy system.
♦ These creative approaches were published in national professional magazine.
LAURA LYNN’S INTERIOR 1986 - 1998 President Sole proprietor of interior design company specializing in residential, commercial and healthcare. Designed floor plans, lighting, interior/exterior finishes, furniture selection and purchases, interior and exterior signage and art selection.
IV.
PROFESSIONAL MEMBERSHIP
American Health Information Management Association Member 1965-Present
Georgia Health Information Management Association Member 2001-2003
Mississippi Health Information Management Association President and VP 1975-1993
Southeastern Region Health Information Management Association Treasurer 1984
Health Related Professions Alumni Association
V.
PROFESSIONAL MEETINGS
ATTENDED
International Tourism
Allied
Academics International Conference
October 2005
Association for Small Business
and Entrepreneurship (ASBE)
April 2005
Association
for Small Business and Entrepreneurship Meeting
November 2004
Southern
Management Association Meeting
November 2004
Marketing
Management Association Consortium in Teaching
September 2003
Excellence for Early
Career Professors
Health
Information and Management Systems Society (HIMSS)
February 2002
Eldorado
Computing Conference
July 2001
Resource
Information Management Systems Conference
June 2001
Health
Information and Management Systems Society (HIMSS)
February 1994
National
Meeting of American Health Information Management
October 1986
President’s
Meeting American Health Information Management
December 1985
National
Meeting of American Health Information Management
October 1972
VII.
PUBLICATIONS
The Chinese as Customers.
Laura Lynn Kerner, Robert D. Gulbro, Jim Kerner & Linda Shonesy,
presented in 2007.
Changes Occurring in Advertising Today. Laura Lynn Kerner, Robert D. Gulbro & Jim Kerner, presented at Academic Business World International Conference (2007).
Small Firm Success in the International Marketplace. Robert D. Gulbro, Laura Lynn Kerner, Jim Kerner & Linda Shonesy, submitted for publication to Journal of Business and Entrepreneurship (2006).
An Innovative Methodology for the Principles of Marketing Course. Laura Lynn Kerner, Robert Gulbro, & Jim Kerner, presented at Allied Academics International Conference, Las Vegas, NV, published in Proceedings of Academy of Marketing Studies,10, 2, 21 (2005).
What Small Business and
Small Firms May Succeed Internationally Through
the Use of Global Partnering.
Robert D. Gulbro, Laura Lynn Kerner, Jim Kerner & Linda Shonesy,
presentated at Association for
Small Business and Entrepreneurship Meeting,
HIPPA Privacy White Paper. Laura Lynn Kerner and members of WEDI-SNIP Privacy and Security Workgroup, published at http://www.wedi.org/public/articles, (2002).
VIII.
RESEARCH ACTIVITY
Conducting research on problems and issues faced by college and university 2006 women.
Conducting research on latest trends in Internet marketing practices. 2006
Conducted research on innovative teaching methodologies. 2005
Conducted market research focus groups to determine
market for new fabric products,
2005 pricing of product and other ideas for this new fabric created by
Competitive analysis market research conducted for
Competitive analysis market research conducted for
Competitive analysis market research conducted for
Competitive analysis research of companies with new
products entering the market
2002 after 9/11 for
Researched assigned sections of the Federal Register concerning HIPPA’s Privacy 2001 regulations for WEDI-SNIP Privacy and Security Workgroup’s White Paper.
IX.
CONSULTING EXPERIENCE
Partner in
driven2, LLC
Executive Marketing Consultant for
Glowmax
Technologies, Inc.
Upland
Software, Inc.
Y2K Consultant
Hospital and Physician Practice Consultant 1975 - 1993
Consultant to hospitals and physicians’ practices
in
♦ Provided hospitals with health information management and physician practice expertise to meet State regulations for licensing and to meet Medicare requirements.
♦ Provided physician practices with operational expertise in procedures and processes, physical and interior design to effectively market their practices, to improve patient satisfaction and increase profitability.
♦ Provided physician practices with coding expertise to increase reimbursement.
Health Information Management Consultant
1972 - 1973
Health Information Management consultant for Tennessee Hospital Association and Tennessee Peer Review Organization.
X.
PROFESSIONAL GROWTH ACTIVITIES
Completed 5 Masters level marketing courses at
Allied Academics International Conference (
Small Business and Entrepreneurship Meeting (
Blackboard Course Planning & Creation Training
(
Blackboard Control Panel: Assessment Tier Training
(
“Successful Entrepreneurship in Technology Industry” – speaker from Alabama 2003 Information Technology Association
Grant Writing Course (
Dimitrius, J. & Mazzarella, M (1999). Reading people. Ballantine Publishing 2002 Company.
HIPPA Compliance (Self-Insurance Institute of America, Inc.) workshop 2001
Training on Electronic Software for Patient Scheduling, Medical 1997-1998 Billing, and Creation of Electronic Medical Record
Ambulatory Coding Training (
Physician Practice Financial Management Training (Conomikes) 1996
Patient Flow Management Training (Conomikes) 1996
Training in Risk Management – The Cost of Not
Knowing (
Every 2 years a minimum of 30 contact hours of continuing education 1985 - Present is a required by the American Health Information Managers Association for maintenance of Registration status. I consistently meet this requirement in the fields of technology, management development, and performance improvement and have done so for the past 15 years. Generally I obtain on an average of 30% more CE hours than the minimum requirement.
Subscription and reading of the following publications: 2001 - Present
Business Week
Fortune
Harvard Business Review
Wall Street Journal
The Economist
Financial Times
XI.
SEMINARS, TRAINING PROGRAMS CONDUCTED
“Understanding Marketing and How to Successfully Create “Brand Me” presentation to American Society of Women Accountants 2007
“Managing
Change Today” presentation to
“Installation and Use of NetRecall” each quarter conducted 2 day training program for Users of Recall Systems, Inc.’s Internet product. 2001 – 2002
Speaker for
“Walk to Emmaus” Programs in
“The Place
of Arts in Schools” member of a forum presenting new educational ideas
to the faculty of the
XII.
INSTITUTIONAL SERVICES PERFORMED
Assistant Art Display-Black History Athens State University 2006
Contestant American Idol Contest Athens State University 2005
Booth Worker Fiddlers’ Convention Athens State University 2003 -2005 Contributor Faculty Brunch Athens State University 2004 - 2005
XIV.
RECOGNITION AND HONORS
President
- Art on the Square, Inc., a
not-for-profit organization, dedicated to
promoting the arts in
Feature of Article - “Networking
Between Classes,”
The Athenian,
Spring 2006.
Feature of Article - “Adjunct
Spotlight,”
Student Appreciation - Award presented by Marketing Strategy Class Award Summer 2005
Feature of Article -
“Valley Visionaries, People Who are Building a More
Prosperous and Livable
Feature of Article -
“Merging Departments to
Increase Profitability,” Medical Record Briefings, a monthly newsletter
that provides the best new ideas in health information management, April
1990.
Distinguished Member -
Board of Directors
-
Treasurer - Southeastern Health Information Management Association
Treasurer
- Mortar
Board –
President - Theta
Sigma Phi –
Miss Hospitality
- representing the City of
Member:
Cwens –
Alpha
Lambda Delta –
Personnel Bureau of the Associated
Student Body
University
Concert Singers –
XIV.
PROFESSIONALLY RELATED
COMMUNITY ACTIVITIES
President
Art on the
Square
Member
Daughters of the American Revolution
Member Young Professional Women’s Book Club Atlanta, GA
President
Friends
of the Library
Chairman Downtown Renovation and Beautification Project
Chairman of Projects
Program Chairman
Junta Book Club